MEANINGFUL CONNECTIVITY
konnekt Broadband
konnekt Broadband is constantly testing concepts backed by rigorous research to make affordable meaningful connectivity for digitally underserved communities a reality.
DIGITAL CONNECTIVTY CHALLENGES
Existing connectivity offerings today do not provide reliable services at affordable price points, resulting in trade-offs on data and speed. This limits users to low-value activities and limits the uptake of digital innovations.
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Low speed and frequent interruptions in mobile data connectivity
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High initial set-up cost for home Wi-Fi
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Sharing of home WI-Fi between multiple households and users
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Limited digital uptake of advance services. Intake is limited to mostly entertainment, social media. Few users consume.
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Current infrastructure and economics are a barrier to uptake of digital technologies; this could impact economic growth.
Our research demonstrates that within 3 months of gaining connectivity, users adapt to digitally complex usage behaviors.
70%
Respondents use Internet for productivity
93%
Respondents said they
would pay for good connectivity
Respondents are first-time home internet users
55%
Users use Internet for entertainment