CONTENT PLATFORMS FOR UPSKILLING
konnekt Media
konnekt MEDIA adds a layer on meaningful connectivity with curated and localised content that emphasizes digital literacy and skill-building
DIGITAL ACCESS CHALLENGES
Most digital users in Kenya do not use advanced services because of a lack of digital know-how. Over half of internet users in Kenya do not use advanced digital services. 37% cited a lack of digital know-how as a key barrier.
Women are disproportionately disadvantaged.
35% vs 54%
User intermediate or advance services.
64% vs 55%
Have less time to access digital services
34% vs 15%
Need permission to use digital devices (student)
41% vs 35%
Need help to use digital services
Comparing digital access and usage of women vs men -
Our approach is to provide relevant content emphasizing online security, e-Learning and vocational training, and ‘media hubs’ placed in safe spaces provide easy access to content.
We believe in the power of partnership to create and deliver content to wider set of users at scale.
MULTI-CHANNEL AND MULTI-PLATFORM
For maximum impact, we need to test different delivery platforms and multiple channels to ensure wider reach to varied users segments having having different levels of digital literacy, exposure, needs, and access to devices and internet.
Curated content available on local media hubs. This can be accessed using mobile app with absolutely no data required.
Media hubs to access content over local cloud
Responsive web app with easy to use and access localised content for easy access.
Web portal to access data on various devices
Tabs installed with curated content and few apps to access content on web for users with no access to smart devices.
Shared devices - Tablets installed in community spaces
Carefully designed workshops for users to upskill their digital literacy skills.