Consumer preferences and barriers to smart device use in Kenya

Kenya’s digital landscape is rapidly evolving, yet gaps in access to advanced devices persist, particularly in low- and middle-income households. While smartphone adoption has grown significantly, many Kenyans lack access to devices that can expand educational and economic opportunities, such as laptops and tablets. High costs, lack of trust in financing options, and limited awareness create substantial barriers to accessing these essential tools.

For many Kenyan families, smart devices are viewed as investments in the future, especially in education and career advancement. Laptops and tablets have emerged as priorities among lower-income households seeking to support children’s learning or professional development, with these devices often doubling as entertainment platforms. Despite this growing demand, affordability remains a major obstacle. Multifunctional devices that can meet diverse needs would be ideal for these households, yet high upfront costs often put them out of reach.

While financing options could help bridge the gap, they are met with skepticism. Many consumers distrust financing due to high interest rates and a lack of clear terms, which make repayment challenging for those with unpredictable incomes. To make financing more viable, providers must focus on transparent, flexible plans and build trust through partnerships with local institutions familiar to these communities. By engaging local leaders and institutions, companies can create financing solutions that resonate with consumers’ financial realities, increasing acceptance and participation.

Education is a major motivator for device purchases in Kenya. Parents and young professionals alike seek smart devices to access online learning platforms, skill-building courses, and job training resources. Unfortunately, high-quality, durable devices are often unaffordable, limiting access to these digital tools. Initiatives to promote financial literacy and explain financing options in straightforward terms can empower families to make informed decisions, easing concerns around financing.

Meeting these needs requires targeted approaches that combine affordability, functionality, and trust-building. Brands that offer modular devices adaptable over time, trustworthy financing through community partnerships, and accessible financial education can better serve this emerging market. Addressing these barriers can open new avenues for digital inclusion, enabling broader access to education and economic growth while supporting Kenya’s ongoing digital transformation.